This year’s conference includes a special focus on Racial Justice, Diversity, and Inclusion Programming. Workshops that will address this overarching theme include [RJ] after the session title.
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Friday, November 2 • 4:15pm - 5:45pm
Development Outreach and Strategic Communications: Connecting with Your Audience

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Development and communications outreach often employ similar strategies to reach a similar goal—connecting with a specific audience. In some larger nonprofits, however, there is little coordination between the two while in some smaller nonprofits a single person is expected to do both, presenting a series of challenges. This panel will explore new ways to reach out to targeted audiences useful to both communications and development as well as better ways to integrate the two. Topics include:
* How to tailor your basic message for different audiences
* Integrating development and communications outreach
* Turning fundraising events into news events
* Using social media in development and communications campaigns
* Transforming annual reports from overgrown yearbooks to strategic outreach tools
* Wearing two hats without losing your head: challenges to those directing both communications and development

avatar for Clarissa Ayala

Clarissa Ayala

Communications Director, Lone Star Legal Aid
Clarissa Ayala is communications director for Lone Star Legal Aid in Houston. As LSLA’s media contact, she is responsible for news/press releases regarding various litigation & advocacy topics. When Harvey hit four months into her new role, Clarissa hit the ground running, working... Read More →
avatar for Nadia Elguindy

Nadia Elguindy

Director of Institutional Advancement, Legal Services Corporation
Nadia Elguindy is the director of institutional advancement at the Legal Services Corporation (LSC), where she oversees the identification and implementation of all private fundraising initiatives. Before joining LSC, she led development efforts at The Nexus Fund, the Center for International... Read More →
avatar for Carl Rauscher

Carl Rauscher

Director of Communications and Media Relations, Legal Services Corporation
Carl Rauscher had a long career in print and broadcast journalism before becoming the Legal Services Corporation’s Director of Communications and Media Relations eight years ago. He was political editor and Washington bureau managing editor for Cox Newspapers; Washington editor... Read More →

Friday November 2, 2018 4:15pm - 5:45pm CDT
Plaza Ballroom I Westin Galleria, 3rd Level